Outso is your partner in fashion. We have your back in processes such as design, production, quality control and supply chain management. Over the years we have grown to understand the needs of our customers. That is why we have developed a unique set of services which can help you deal effectively with the challenges of fast fashion industry.


Our vision is to bring together best hearts and minds of the world, offer them opportunities so they may bring forth innovation, prosperity & happiness at ever accelerating pace.

Fashion Meets


Our Services

Shipping and Distribution

Over time we have focused on building relationships with Europe’s top shipping companies. This enables us importing goods from anywhere in the world and deliver throughout Europe.

Quality Control

Our unique 4-step quality control system ensures quality at 4-levels. 1) Sampling stage. 2) Pre-Production stage. 3) During production stage. 4) After production stage.


Production handling requires in-depth technical knowledge of the product and the market. Our team of engineers, designers and merchandisers make it easy for us to efficiently control the productions.


We know the importance of finding the right factory for your needs. Our guys on ground provide us useful information to help us choose the right supplier for you.

Tech packs

Our designers’ team can help you create production-friendly technical details of a product. This will not only save you time but also help you avoid later production mistakes.

Labels and Trims

Trim and label just as would like. We can help you create personalised clothing labels, printed tickets, packaging, accessories, trims and fashion branding.


Our Digital Design Studio offers variations of the same model on variety of materials, colors and prints. This enables fashion buyers to take quick, easy & risk-free decisions.

Design Ideas

Our teams of designers can assist you launch quick collections. We make several collections every season for you to chose from so you don’t need to worry about the trends.

Vision without action is merely a dream. Action without vision just passes the time.
Vision with action can change the world.

—Joel A. Barker

Sweden Team

Bilal Bhatti

Bilal Bhatti

Founder - C.E.O

For the past eight years Bilal has run Outso AB.

He has a bachelors degree in Textile Engineering from Pakistan and Masters Degree in Applied Textile Management from Borås.

Netta Lönqvist

Netta Lönqvist

Manager Sales and Marketing

Netta is a marketing professional specializing in e-commerce, customer loyalty, and social media strategy. One foot in the creative world, and the other in business, she can see things from many perspectives. Educated in Fashion Management as well as tailoring, she craves to always be updated – be it fashion trends or the newest within social media.

Umer Saghir

Umer Saghir

Deputy Director Sweden

Umer is deputy director at Outso for the past 2 years.
He is MSc Electrical Engineer with two years of work experience of project management in telecommunication at Mobiserve holding and Prime Telecom Pakistan.

Pakistan Team

Kashif Tufail

Kashif Tufail

Country Director

“When going gets tough, the tough get going”

  1. Operations name: KTB
  2. Role: General Management of Pakistan Office.
  3. Experience: 15 years.
  4. Email: kashif.tufail@outso.se

Faisal Rafique

Faisal Rafique

Country Manager

  1. Operations name: FR
  2. Role: Production and Quality Management of Pakistan.
  3. Experience: 20 years.
  4. Email. faisal.rafique@outso.se

Pervaiz Riaz

Pervaiz Riaz

Quality Auditor

  1. Operations name: PR
  2. Role: Quality audits.
  3. Experience: 20 years.
  4. Email. quality@outso.se

Muhammad Waqas

Muhammad Waqas

Office Assistant

  1. Operations name: MW
  2. Role: Man of the hour
  3. Experience: 3 years.
  4. Email. m.waqas@outso.se

Rafaqat Munir

Rafaqat Munir


  1. Operations name: RM
  2. Role: Project Management
  3. Experience: 5 years.
  4. Email. rafaqat.munir@outso.se

Haroon Malik

Haroon Malik

Digital Media Manager

  1. Operations name: HM
  2. Role: Digital media manager
  3. Experience: 10 years.
  4. Email. haroon.malik@outso.se

Muhammad Waseem

Muhammad Waseem

Accounts Manager

  1. Operations name: WM
  2. Role: Digital media manager
  3. Experience: 2 years.
  4. Email. accounts@outso.se


We manufacture the goods, ensure quality control and arrange shipping.


In 2014, Pakistan got GSP+ status. This means most of the clothing products from Pakistan are import duty free to Europe. 12% is a hell of a money to save here. Pakistan being our major production market, we pass on this benefit to our customers in Europe.


We are not agents. Instead we are traders. We take full responsibility of our products. It’s no secret that agents run away in times of conflict because their money or reputation is not at stake.

Technical Support

Our multicultural teams of merchandisers & designers located both in Sweden and Pakistan will make sure communication runs smoothly. In our team, we have people speaking Swedish, Finish, English, French, German, Czech, Urdu, Hindi and still adding more.


We have long term partnership with our freight forwarders. Together with that shipping knowledge and our quality team on ground, we can offer you the complete supply chain solution. Staring from the design concept to the finish product in your warehouse or retail stores, you can count on us.

Consistent Pricing

It’s no secret that factories don’t have consistent pricing in Asia. When it comes to pricing, we do not rely only on the information of our partner factories or customer’s target prices. Our team of textile engineers help us determine the right prices for the specific product. This helps us build a sustainable relationship between our customers and the vendors.


Our years of sourcing experience in both China and Pakistan markets has helped us create a trustworthy vendors base. All our vendors are BSCI certified and our sourcing guys on ground are in continuous search for finding the right sources as per changing customer’s needs. Just tell us your collection’s theme and we’ll present you a variety of materials and styles to chose from.

Best Prices

About 60% exports from Pakistan are indirectly done by medium sized factories but they never get the credit for that. Because generally western buyers are working with bigger A-factories only. These big factories take orders and split to medium sized factories in the market. But we trade directly with medium sized factories which cuts the prices by 10-15% for our customers and transfers the credit where it belongs.

On Time Deliveries

From Pakistan there is only once a week sailing i.e. generally on weekends. Most of the factories are located at least 24 hours drive from the port city. This means, if you miss one day in catching coming weekend’s sailing, it might cause an added delay of one week to 10 days. Our merchandisers on ground are in continuous follow up with the shipping agents to avoid such delays. In order to meet urgencies we have built up a close network of air shipments. We have several times shipped from design to delivery in 5-6 weeks to the store.


Our multicultural teams of merchandisers & designers located both in Sweden and Pakistan will make sure communication runs smoothly. In our team, we have people speaking Swedish, Finish, English, French, German, Czech, Urdu, Hindi and still adding more.

We Care

As the member of BSCI & BEPI , we take full responsibility of social compliance.

One Stop Solution

Be it a basic knitted tank top, chino pants or down Parkas, we have the experts and partner productions to meet all your collection needs.


Products  –  Research & development

We believe technology is vital for the growth of fashion industry. That’s why together with Innovo Techtic who is our partner company in technology area, we offer variety of solutions for the fashion industry based on RFID technology.


Together with our partner company we provide services and solutions for identifying, monitoring, tracking and locating any object positioned anywhere – indoors or outdoors. We utilize numerous different technologies such as Radio Frequency ID, GPS, wireless mobility sensors and various other data capture systems. RFID solutions have a wide variety of application across several industrial sectors, particularly where there is a requirement for enhanced visibility and control of mobile assets and resources. We can assist organizations at every phase, from early stage feasibility study through to full systems implementation to achieve the maximum business benefits.


Digital Solutions

At the office we’re all slight junkies of science fiction and, in a way addicted to the thought of the future. With our feet grounded in the here now, we are taking steps in preparing for the future of the industry.

Digital/Fashion Steroids:

It’s our profound knowledge and expertise in the different areas of fashion that has made us more receptive to the challenges of the industry. We believe there is a grave need of another approach to the challenges of fast fashion industry. We need a supply chain which helps us design faster and easier. A place where creativity can be equally rewarding and satisfying. Our answer to this growing problem is the world’s first digital marketplace where fashion designers can license their work. It’s a place where fashion gets on Steroids. Put up your seat belts and let us take you on a ride to the future of fashion. We call it FashionSteroids!

The best way to predict the future is to invent it

—Abraham Lincoln


Corporate Social Responsibility

To us at Outso it is important, that the values that the certificates stand for are appreciated by the very people whose lives they aim to improve. We wish to change the way the standards are perceived and bring upon a real change for the people working in the factories. Many of the certificates out there impose western standards upon the producing companies. We know the realities behind the scenes and have chosen to join BSCI & BEPI because their methods appreciates the ground realities.

“The Business Social Compliance Initiative (BSCI) is a leading supply chain management system that supports companies to drive social compliance and improvements within the factories and farms in their global supply chains. BSCI implements the principle international labour standards protecting workers’ rights such as International Labor Organization (ILO) conventions and declarations, the United Nations (UN) Guiding Principles on Business and Human Rights and guidelines for multinational enterprises of the Organization for Economic Co-operation and Development (OECD).

The Business Environmental Performance Initiative enables companies to manage and improve the environmental performance of their global supply chain through a supported and tailored management system approach. BEPI uses industry best practices alongside practical technical expertise to support companies in developing supply chain visibility and meet the increasing environmental regulatory and stakeholder requirements. The basis of the BEPI Framework is built on the Global Social Compliance Programme (GSCP) Environmental Reference Tools, and it is also aligned with leading environmental standards such as the Global Reporting Initiative (GRI)”.

(By courtesy of FTA – Foreign Trade Association)